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Campaign Content & Ads Academy

THE COMPLETE SYSTEM TO MARKETING, EDUCATION AND CONVERTING YOUR TARGET AUDIENCE INTO PAYING CLIENTS...

...because you're tired of putting all your marketing eggs in the social media basket.

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KNOW

did you know

A potential client needs to see your product an average of SEVEN TIMES before they commit to your brand.

E-mail campaigns are 43% MORE EFFECTIVE than social media!

Brands don’t actually OWN their social media accounts, or their followers. If something happens to your IG account, it all goes away... including your audience reach.

WELCOME TO

Campaign Content & Ads Academy

Let me ask you a question... when’s the last time you did something to market your business that wasn’t on Instagram? Do you have a marketing system set up that doesn’t depend on social media? Have you been relying on only posting to Instagram and Facebook to market your business? Ok, ok... that was three questions, I know. But let me tell you, the NUMBER ONE MARKETING SIN I see most photographers committing is not diversifying their marketing methods! If you aren’t getting enough inquiries from your target audience and wish you had more bookings from committed clients, the Campaign Content & Ads Academy is definitely for you! 

 

CCAA is an intense self-paced course for photographers who want to diversify their marketing efforts for extended reach, increased inquiries, and more bookings. It’s our complete and comprehensive marketing system that teaches photographers how to leverage valuable client education in the form of lead magnets that lead to an incredible newsletter campaign method  resulting in educated potential clients who are ready to book with you. We will walk you through every step including how to create and offer lead magnets (aka freebies) to your target audiences through ads and calls to action while educating your fresh list of subscribers about how perfect your brand can serve them. Not only will you understand the psychology behind successful lead magnets and newsletter campaigns, you’ll also learn how to implement them with incredible ease. 

IMAGINE

imagine if...

... you were not only reaching your social media audience in a more purposeful manner, but also had an entire system that was automated to run behind the scenes that resulted in increased bookings? 

 

Imagine having a direct path to your target audience.

Imagine not having to perform based on some confusing algorithm to be seen. 

 

Imagine being able to educate your audience about how incredibly perfect your brand is for what they need.

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The doors are officially closed.

MEET

the instructors

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Amanda Holloway

The psychological expert behind the WHY of educational marketing. 

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Sean Brown

The absolute mastermind behind the TECH of ads, lists & newsletters.

Worth every penny!

I am so excited to see what Amanda & Sean have teamed up to do! Every course or piece of education I've ever purchased from them have been worth every penny! Amanda is definitely the go-to-guru for all things marketing and Sean has so much knowledge with how to engage with clients and take your business to the next level! I can't wait!"

—TARA ROCHELE

What YOU can get out  of the Campaign Content & Ads Academy

- a full understanding of why educating potential clients results in more bookings 

- a plan for creating attractive opt-ins that will motivate your target audience to click

- a system to motivate your focus audience to give you their e-mail addresses 

- a blueprint for automated lead magnet delivery & automatic drip campaigns

- detailed videos of how to set up and use our favorite email service providers 

- how to create & automatically send beautiful newsletter campaigns

- step by step tutorials for how to create successful FB & IG ads that market your lead magnet

- learn how to market to your audience without spamming them or hard-selling them

- learn how to convert prospects into paying clients through automated marketing campaigns

DETAILS

details

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FOR YOU IF...

this course is

✓ Posting sneak peek after sneak peek on IG just isn’t working

✓ You’re tired of not getting any inquiries

✓ You want more bookings 

✓ You don’t want to hard-sell your clients (ew)

✓ You have no idea how to start a newsletter list, much more what to send with it

✓ You had to undervalue yourself and your skills just to book a few clients

✓ You think you may have to go back to a 9-5 job  and hate the idea of it

Notice that not one of those factors points to a specific genre of photographer with a specific amount of experience. CCAA is for ALL portrait photographers... no matter your genre or no matter your age, no matter your experience or no matter your level of income. You will walk away with new tools that have proven results time after time. 

The Modules

MODULE 1: WELCOME & NAVIGATION

We will get started by learning what’s inside each module as well as how to navigate the entire course itself. Module #1 will help you get familiar with your dashboard, find out where all your awesome downloads and bonuses are, and how to set yourself up for success. This will give you the CONFIDENCE to move forward, knowing that every action you take is directly tied to your increased bookings!

MODULE 2: LEADS & LEAD MAGNETS

What the heck is a lead magnet? It’s just another name for a freebie! We’ll teach you the why, what, and how of creating incredibly valuable lead magnets that will urge your potential clients to literally give you their e-mail addresses. You’ll also learn how to use these freebies to generate warm leads automatically without having to be present and receive educated & committed bookings as a result.

MODULE 3: NEWSLETTERS & CAMPAIGNS

A great way to market directly to prospects without having to worry about an algorithm screwing up your reach is with a newsletter campaign! Learn the ins and outs of how to make newsletters work for you while booking more committed clients due to the valuable education you consistently send to their inbox. We’ll teach you what kind of content to send as well as how to plan and schedule your content to make sure that it’s relevant to your list.

MODULE 4: MAILCHIMP

One of the most effective ways to market is not social media… it’s email marketing! In this module we’re diving in to exactly what you need to do to get your email marketing up and running. Not a techy person? We walk you through the setup and how to so that you can spend less time dealing with tech issues and more time serving your potential clients. We’ll be covering everything from how to get started, creating your first email, building your list, sending value packed emails that send by themselves and more.

MODULE 5: MAILERLITE

Two is better than one, right? That’s why we decided to include a module for teaching you another email marketing system just in case the first one isn’t right! In this, we’re going to be covering everything we cover in the Mailchimp module — this time for Mailerlite, a free email marketing system.

MODULE 6: FACEBOOK & INSTAGRAM ADS

Social media is only good when people see what you’re posting. With the number of people who see your social media posts becoming less and less, we need to figure out how to effectively reach those people without throwing money down the drain. In this module, we’re teaching you how to run Facebook Ads the correct way and don’t just lead to people who don’t book or inquiries that never pan out. Again, we’re breaking this down step-by-step so you know exactly what to do and can get up and running quickly! Everything from how to run an ad, who to show your ad to and make sure that you’re building your ads the right way.

BONUS MODULE: ADVANCED MARKETING

Because we didn’t want to leave any stone unturned, this module includes topics like how to split test ads and ensure you’re spending your marketing dollars efficiently, how to get back in front of people who are interested so that they don’t forget about you and going into depth about how to set up welcome sequences that keep your email audience members engaged and getting to know you! This is all about taking your fundamental email and Facebook marketing to the next level!

COUNTDOWN

the coutdown

The doors are officially closed.

BONUS CONTENT

Check out all the extras!

Inside every module are tons of bonus content in the form of downloadable, printables, worksheets, resource guides, videos and more! YES! We just love bonus content because they really help our students understand each concept in a deeper way.  

 

+ MODULE WORKBOOKS + WORKSHEETS + CHECKLISTS + PRINTABLES + RESOURCE GUIDES + SUPPLEMENT VIDEOS + And more!

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COMMUNITY

the online

I  would NEVER leave you hanging to just figure it all out on your own! Once you’re a member of CCAA, you’re in the family! Feel free to add yourself to our online community where we will be checking in, answering questions LIVE, going over more advanced topics and so much more! We will be there to hold your hand as you navigate throughout each module and lesson! And don’t forget that this means you get to join a community of like-minded students to bounce ideas off of, share your trial and error stories, and learn together! 

Amanda gives 4000% every time!

“No one teaches like Amanda. She dives in and gives 4000% every time. Her teaching style is honest & bold and she never holds back. She creates education  to make your business easier & more profitable.”

—SARA WELCH

DOLLARS + CENTS

The Investment

I want you to think about a term you hear when considering purchasing education: return on investment. This means that whatever cost the education is to you, you will receive either a low, match, or high return BACK from the education you learn. CCAA offers a DIRECT return on your investment into the course simply because it teaches students how to reach their target audience, get in front of them consistently, and get more inquiries and bookings in return.

 You can start the CAMPAIGN CONTENT & ADS ACADEMY TODAY with just one payment of $149.66 (with two additional monthly payments of $149.66)  or, for the best value 1 payment of $349 (saving $100).

Pay in Full

3 Month Payment Plan

PAY IN FULL

$349

IN FULL

3 MONTH PAYMENT PLAN

$149.66

3 PAYMENTS

She breaks down things...

“I have had the experience of getting to learn a lot of things from a lot of people. My favorite thing about Amanda that makes her different is that she breaks down things for you to make it very understandable. Amanda researches her stuff like a mad woman and she knows the best practices to help make your business more income."

—LINDSEY LENAE

COUNTDOWN

the coutdown

The doors are officially closed.

Frequently asked questions

I’m a busy hustler. Can I participate when I have the time or do I have to participate at certain times and days?


CCAA is an AT YOUR PACE kinda course! If you want to blast through it in a month, go for it! If you want to take your time and digest each module with plenty of time for homework, that’s awesome! Either way, you can take as much or as little time as you need. Everyone’s process will look a little different and that is the beauty of a self-paced course.




How long will I be able to access CCAA?


Forever! This is a lifetime course! Guess what that means?!? If you join NOW – you’re in forever... including when we update the course, add any modules, and evolve it overtime! Oh yes, joining now gets you all the future perks too!




Is this course for a certain kind of photographer?


CCAA is for ALL portrait photographers... no matter your genre or no matter your age, no matter your experience or no matter your level of income. You will walk away with new tools that have proven results for increased bookings.




What kind of content is in CCAA? Sometimes I need to read, hear and watch to absorb the information.


AWESOME! This course includes so many different levels of learning because we wanted to make sure that anyone could take this course, and get actionable education out of it. Each module presents a video with visuals of the information, downloadable worksheets and printables for hands on learning, and even the ability to download the slides for note taking if needed. No matter how you learn, we have your back!




Will we have access to both Amanda & Sean personally? What if I have questions?!?


HECK YES! We would NEVER leave you hanging to just figure it all out on your own! Once you’re a member of CCAA, you’re in the family! Feel free to add yourself to our online community where we will be checking in, answering questions LIVE, going over more advanced topics and so much more! We will be there to hold your hand as you navigate throughout each module and lesson! And don’t forget that this means you get to join a community of like-minded students to bounce ideas off of, share your trial and error stories, and learn together!




Can I buy CCAA now and then begin the course later? I’m busy this time of year!


ABSOLUTELY! We know that seasons come and go in a photographers’ life and you may need to wait until you can clear your calendar to get started. No worries! When you purchase your seat to CCAA, you’re in forever, so take your time and begin the course when you’re ready!




I’m a brand new photographer & just getting started. Is this course for me?


Are you kidding?!? NOW is the perfect time for CCAA! Want to know why? Because this means you’ll hit the ground running with good habits, good marketing systems, and good methods. So many photographers wish they would have learned more successful marketing methods earlier on in their business because they had built so many bad habits and therefore had been missing out on inquiries & bookings all along. NOW is the time to learn incredible habits that will benefit you for years to come.




Do you have a refund policy?


We absolutely do! Within 30 days of your CCAA seat purchase, if you decide this course isn’t for you after you show us all of your completed homework, downloads, printables, worksheets, and notes as well as proof that you presented your new marketing methods to your potential clients without increased inquiries, we will refund your seat purchase.





COUNTDOWN

the coutdown

The doors are officially closed.